From the creation of an online shopping facility in 1979 by Michael Aldrich, to estimated sales worth $226 billion, an increase of 12 percent over 2011, through ecommerce and online retail sales in the US alone, the world of ecommerce and online shopping has changed the concept and experience of shopping for good.
E-tailing or ‘virtual storefronts’ on web sites with online catalogs, sometimes gathered into a ‘virtual mall’, are capable of providing exhaustive variety in consumer goods, apparel, electronic products and just about anything that can be bought and/or sold. By-passing the need for major fixed and overhead costs, online markets cover millions of miles and markets worldwide, to provide consumers with anything they want, anywhere in the world, as long as they are willing to pay for it. From Malossol Caviar from Iran, to cut diamonds from South Africa, online retailing has revolutionized the way the consumer views the marketplace.
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